Professional Headshot Tips For Your Brand Marketing!

Professional Headshot Portrait Photography For Your Specific Market

A professional headshot portrait is an advertisement for promoting your brand which of course is you! Creating the right image for the individuals or potential clients who may not know you yet should be given some thought.  Just as an actor must be convincing in their role, a professional portrait must convey the same for an individual.

Who is your audience or market?

Your professional headshot for LinkedIn may differ from that used in a medical or law journal article. For LinkedIn, most executive portraits should be professional friendly, since being well liked by all is the goal. The portrait below is what I call classic-contemporary portrait style. For actors, models and some creatives casual attire is fine, but in most instances dressing to fit the part is best.

Houston headshot executive portrait business portrait photography
Houston LinkedIn headshot portrait for creative professionals

Being featured in a medical or law journal article for instance is a different audience and purpose than that for LinkedIn. A more dramatic or serious portrait may be warranted to enhance credibility.

Photography Studio Professional Headshot Business Executive Publicity Magazine Portrait Photography in Houston,,Glamour Portrait Photography Houston, Portrait Photography Artist Robert Berger
“Character Style” Signature Portraits by Robert Berger

The portrait above(and below) are called my “character style” signature portrait. I use a special lighting technique that was also used for movie stars in the “Golden Age of Hollywood in the 1940’s.” Do you notice the differences in these portrait styles besides the smile?

Photography Studio Professional Headshot Business Executive Publicity Magazine Portrait Photography in Houston,,Glamour Portrait Photography Houston, Portrait Photography Artist Robert Berger
Character Style Portrait – Classic Hollywood Style” headshot headshots portrait photography houston- Notice the contouring of her facial features compared to the portrait below

In my opinion the “Character Style” portrait is dramatic, adds sophistication, and leaves more to the imagination as to guessing his or her’s personality. If they were to write an article or book, which portrait style might you choose? It would depend on the topic, subject and audience wouldn’t it?

Houston headshot executive portrait business portrait photography
Houston headshot executive portrait business portrait photography-Classic Headshot Photography

I hope you enjoyed my blog article. For more executive portrait tips!

Robert Berger is an award winning photographer- portrait artist “Craftsmanship combined with artistic professional photography produce outstanding portraiture that is always admired and appreciated.”  He has the most Google reviews in the Houston area for professional photography as well as a five star rating. Copyright 2017 Innovative Images Photography by Robert Berger– Copying or redistribution of this page is not permitted without written consent by Robert Berger. 

 

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